October 2010
3 posts
Unlock Newspapers with QR Codes
More from the White Paper
The obvious goal of any newspaper, AltWeekly or otherwise, is to get more readers. Today these readers have to get the value of the ‘paper’ (articles, reviews, features) from the newsstand or online. By providing a bridge for a mobile reader of the newspaper to the comment and sharing functions it creates a virtuous circle bringing in more readers. The bridge between...
Newspaper as Vector for Mobile News
A newspaper the perfect vector for a mobile news strategy. This section outlines the readers experience with AltNewsweeklies. As always, feedback welcome:
Reader Experience (RX)
While some technologists envisioned an iPadian future of tablets delivering newspaper subscriptions, the reality is that most people will have a phone in their pocket and the tablet in their living room. Until prices for...
AltNewsweeklies - State of Business and Mobile...
More from my whitepaper that is currently in review:
State of AltWeekly Business AltWeeklies, like other newspapers, haven’t been spared from the decline in readership. According to the Association of Alternative Newsweeklies (AAN), the combined circulation of weekly papers dropped by nearly 5% in 2008 and 7% in 2009#. Using the current AAN member directory data shows a total decline of over...